Chapter - 5 Simple Linear Regression In R studio Adertising budget and sales conversion relationship

Posted By: CompileGuru - December 18, 2017

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              Simple Linear Regression In R studio Adertising budget and sales conversion relationship.

The objective is to check the association between advertising budgets and sales.

Important Questions for an Effective Market Plan
1. Is there any relationship between advertising budget and sales?
2. How strong is the relationship between advertising budget and sales?
3. Which media contribute to sales?
4. How accurately can we estimate the effect of each medium on sales?
5. How accurately can we predict the future sales?
6. Is the relationship linear?
7. Is there synergy among the advertising media?



 

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