Chapter - 6 Multiple Linear Regression In R studio | Adertising budget and sales conversion relationship

Posted By: CompileGuru - December 18, 2017

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                     Multiple Linear Regression In R studio Adertising budget and sales conversion relationship.

The objective is to check the association between advertising budgets and sales.

Important Questions for an Effective Market Plan
  • 1. Is there any relationship between advertising budget and sales?
  • 2. How strong is the relationship between advertising budget and sales?
  • 3. Which media contribute to sales?
  • 4. How accurately can we estimate the effect of each medium on sales?
  • 5. How accurately can we predict the future sales?
  • 6. Is the relationship linear?
  • 7. Is there synergy among the advertising media?

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